Prof. dr. Peter Kerkhof


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+31 20 59 86815
faculteit der sociale wetensch ( afdeling communicatiewetenschap )
Full Professor

Monday, Tuesday, Thursday, and Friday

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information in Dutch


Peter Kerkhof is professor in social media and chair of the department of Communication Science. He holds a PhD (1997) in (social) psychology from Vrije Universiteit Amsterdam. Previously he held a special chair in Content Marketing at the University of Amsterdam. His research focuses on how information and interaction in social media shapes consumers’ impressions of organizations and their products or services. A second line of research focuses on how social media affect interpersonal relationships. Peter Kerkhof’s work has been published in major academic journals (e.g., Journal of Computer-Mediated Communication, Human Communication Research, Communication Research, Journal of Interactive Marketing, Cyberpsychology and Behavior, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin).


Recent publications



Other academic activities

  • Head of the department Communication Science
  • Member of Centre for Advanced Media Research Amsterdam (CAMeRA), International Communication Association (ICA), American Netherlands School for Communication Research (NESCoR), Associatie van Sociaal-Psychologische Onderzoekers (ASPO)
  • Reviewer for Communication, Culture & Critique; Journal of Experimental Social Psychology; Group & Organization Management; European Journal of Social Psychology; Personnel Review; ASPO Jaarboek; Acta Politica; ICA
  • Participant Expert Meeting Overheidscommunicatie (Rijksvoorlichtingsdienst), NWO Commissie MAGW Open Competitie



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Ancillary activities

No ancillary activities
Last changes Ancillary activities: Amsterdam 27 januari 2017