Dr. Ivar E. Vermeulen

alle dagen behalve woensdag

informatie in Engels

In 1997, I graduated in Methods and Statistics of Social Science Research at the University of Amsterdam based on an eclectic curriculum ranging from social psychology to computational linguistics, and from scale development to automated theorem proving. I obtained my PhD at the Institute for Logic, Language, and Information  (ILLC, University of Amsterdam) in 2003 on a thesis about the use of formal logic in the social sciences.  After a short spell as a Postdoc researcher at the ILLC, I became an Assistant Professor at the VU University’s Communication Science department. Once there, I soon found out my real interest was in the area of persuasive communication. Currently, most of my research focuses on implicit processes underlying social influence, such as priming, affect, and implicit biases. My research mostly applies to a marketing context and often involves (development of) advanced research methods such as implicit measurement techniques, network analysis, and automated text analysis.

Specialisatie

• Internet
• Consumenten
• Taal
• Websites
• Reclame
• Marketing
• Overtuigen

Current Projects

• Online reviews: What makes one online review more influential than another? Factors such as reviewer expertise or similarity, valence, heterogeneity, language use, subject matter, and receiver biases are considered.
• Music and persuasion: Music affects (consumer) behavior in many different ways, through, e.g., conditioning, priming, synchronization, and affect induction. The aim of this project is to further sophisticate the use of music in a persuasive context.
• Material goods and self-perception: To what extent do the clothes we wear, or the products or brands we carry, influence our self-perceptions, and, in turn, our behavior in social situations?
• Experiences in Interactive Storytelling environments: Interactive Storytelling (IS) is a new type of computer-based entertainment, enabling users to influence the course of an unfolding dramatic storyline.  The aim of this project is to develop measurement instruments capturing meaningful IS user experiences.
• Priming and cognition in a health context: Patients’ self-reported cognitive functioning, as well as their cognitive performance, is often affected by situational circumstances. This project investigated to what extent common practices in cognitive research (e.g., informed consent procedures) affect measures of cognitive functioning.
• Neuropsychological testing online: The aim of these project is to develop a time and cost efficient method to validly assess cognitive functioning in cognitive risk groups in a cancer context.
• Social media monitoring: In social media, consumers voice their experiences with products and services. Using state-of-the-art computational linguistics methods, this project aims to meaningfully aggregate these voices into usable feedback for producers.
• On-and-off projects: Implicit Measurement Games,  logical formalization, web-based tools for strategic positioning.
  

Teaching 2010/2011

• Marketing- en Persuasieve Communicatie Deel I (BA)
• Marketing- en Persuasieve Communicatie Deel II (BA)
• BA thesis supervision
• MA thesis supervision

Publications

• Kleinnijenhuis, J., Hooff, B.J. van den, Utz, S., Huysman, M.H., & Vermeulen, I.E. (in press). Social Influence in Networks of Practice: An Analysis of Organizational Communication Content. Communication Research [Link to publication] (restricted access)
• Vermeulen, I.E. (in press). The reality of new media environments. In: B. Wissmath (Ed.) When Media Environments Become Real. New York: Peter Lang publishers.
• Utz, S., Tanis, M. & Vermeulen, I.E. (in press). It’s all about being popular: The effects of need for popularity on social network site use. Cyberpsychology, Behavior, and Social Networking.
• Schagen, S. B., Das, E., & Vermeulen, I.E. (in press). Information about cognitive problems contributes to cognitive problems in cancer patients. Psycho-Oncology.
• Roth, C., Klimmt, C., Vermeulen, I.E., & Vorderer, P. (in press) The experience of Interactive Storytelling: Comparing “Fahrenheit” with “Façade”.  Lecture Notes in Computer Science.
• Klimmt, C., Roth, C., Vermeulen, I.E., Vorderer, P. & Roth, F. S. (in press). Forecasting the experience of future entertainment technology: “Interactive Storytelling” and media enjoyment. Games and Culture: A Journal of Interactive Media.
• Kleinnijenhuis, J., Van den Hooff, B., Utz, S., Vermeulen, I.E., & Huysman, M. (2011). Emergent leadership in networks of practice: Network structure and communication content. Communication Research, 38, 587-612.
• Das, E., Vermeulen, I.E., Laagland, T.C., & Postma, A.M. (2010). When you are what you own. Do physically attractive people benefit more from owning sophisticated brands? International Journal of Advertising, 29(5), 795-813.
• Vermeulen, I.E., Roth, C., Vorderer, & P., Klimmt, C. (2010). Measuring User Responses to Interactive Stories: Towards a Standardized Assessment Tool. Lecture Notes in Computer Science, 6432, 38-43
• Vermeulen, I.E.,  Das, E., Duiven, R., Batenburg, A., Beukeboom, C., Hoorn, J. F., and Oegema, D. (2010). Implicit Measurement Games: Using Casual Games to Measure Psychological Responses to Ads. In: R. Terlutter, S. Diehl, and S. Okazaki (Eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. Wiesbaden: Gabler Verlag, 199-214.
• Kuilman, J.G., Vermeulen, I.E., Li, J.T. (2009). The consequents of organizer ecologies: A logical formalization. Academy of Management Review, 34(2), 253-272.
• Das, E., Bushman, B., Bezemer, M., Kerkhof, P., and Vermeulen, I.E. (2009). How terrorism news reports increase prejudice against outgroups: A terror management account. Journal of Experimental Social Psychology 45, 453-459.
• Vermeulen, I.E., Seegers. D. (2009) Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.
• Vermeulen, I.E. (2007) Matchmaking in cyberspace: An application of Web-based brand image measurement. In F. Costa Pereira, & J. Verissimo (Eds.), Icoria2007, 229-235. Lisbon: Universidade de Lisboa
• Koolstra, C. M., Bos, M. J. W., & Vermeulen, I. E. (2006). Through which medium should science information professionals communicate with the public: Television or the Internet? Journal of Science Communication, 5(3), 1-8.
• Bruggeman, J.P., Carnabuci, G., Vermeulen, I.E. (2002) A note on structural holes theory and niche overlap. Social Networks, 24:171-175, 2002.
• Bruggeman, J.P., Vermeulen, I.E. (2002) A logical toolkit for theory (re)construction. Sociological Methodology, 32:183-217.
• Vermeulen, I.E., Bruggeman, J.P. (2001) The logic of organizational markets: Thinking through resource partitioning theory. Computational & Mathematical Organization Theory, 7:87-111.