Prof. dr. Peter Kerkhof


  • Telefoon:+31 20 59 86815
  • Kamernr:z-418
  • Onderdeel:faculteit der sociale wetenschappen (afdeling communicatiewetenschap)
  • Functie: Universitair Hoofddocent

maandag, dinsdag, vrijdag

Icoontje Google Scholar   researcher id   website button Twitter

Informatie in Engels


Peter Kerkhof is associate professor of the department of Communication Science. He holds a PhD in (social) psychology from VU University Amsterdam. Currently he also holds a special chair in Customer Media at the University of Amsterdam. His research focuses on how information in social and customer media shapes consumers’ impressions of companies and their products or services. Current topics are online customer care, online reputation management and crisis communication 2.0. A second line of research focuses on how new media affects adult close relationships. Whereas the Internet offers us numerous possibilities to connect to people in other locations, compulsive Internet use may negatively affect relationships with those close by. Peter Kerkhof’s work has been published in major scientific journals (e.g., Human Communication Research, Journal of Interactive Marketing, Cyberpsychology and Behavior, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin).



  •  Internet
  • Consumenten
  • Webcare
  • Internetverslaving
  • Reclame
  • Marketing
  • Overtuigen

Huidig onderwijs

  • Marketing- en Persuasieve communicatie II
  • MA thesis begeleiding (CW)


Huidig onderzoek

  • Webcare: effecten van reacties van bedrijven op negatieve online consumentenreviews
  • Effecten van 3D advertising
  • Online consumentengedrag
  • Communicatie binnen relaties & compulsief Internet gebruik
  • Persuasieve communicatie


Recente publicaties

  • Kerkhof, P., Finkenauer, C., & Muusses, L. D. (2011). Relational consequences of compulsive Internet use: A Longitudinal study among newlyweds. Human Communication Research, 37(2), 147-173
  • Kerkhof, P. (2010). Merken en social media. In: S. van den Boom, E. Smit, & S. de Bakker (Eds.), Nachtmerrie of droom: de ROI van customer media, p. 149-154. Heemstede (NL): Customer Media Council.
  • Kerkhof, P. & Van Noort, G. (2010). Third party Internet seals- Reviewing the effects on online consumer trust. In I. Lee (Ed.), Encyclopedia of E-Business Development and Management in the Global Economy, p. 701-708. Hershey PA: Information Science Reference.
  • Das, E., Bushman, B. J., Bezemer, M. D., Kerkhof, P., & Vermeulen, I. E. (2009). How terrorism news reports increase prejudice against outgroups- A terror management accountJournal of Experimental Social Psychology, 45(3), 453-459.
  • Finkenauer, C., Kerkhof, P., Righetti, F., & Branje, S. J. T. (2009). Living together apart- Perceived concealment as a signal of exclusion in marital relationshipsPersonality and Social Psychology Bulletin, 35(10), 1410-1422.
  • Van Noort, G., Kerkhof, P., & Fennis, B. M. (2009). Reducing risk in the online sphere: The role of warranties. In P. de Pelsmacker & N. Dens (Eds.), Advertising Research: Message, medium, and context (pp. 175-182). Antwerpen-Apeldoorn: Garant.
  • Vohs, K. D., Kaikati, A., Kerkhof, P., & Schmeichel, B. J., (2009). Self-regulatory resource depletion: A model for understanding the limited nature of goal pursuit. In: G. B. Moskowitz and H. Grant (Eds.), The Psychology of Goals. (pp. 423-446). New York: Guilford Press.
  • Das, E., Kerkhof, P. & Kuiper, J. (2008). Improving the effectiveness of fundraising messagesJournal of Applied Communication Research, 36(2), 161-175.
  • Rawn, C. D., Mead, N. L., Kerkhof, P. & Vohs, K. D. (2008). The influence of self-esteem and ego threat on decision making. In K. D. Vohs, R. F. Baumeister, & G. Loewenstein (Eds.), Do emotions help or hurt decision making? (pp. 157-182). New York: Russell Sage Foundation Press.
  • Van Noort, G., Kerkhof, P., & Fennis, B. M. (2008). The persuasiveness of online safety cuesJournal of Interactive Marketing, 22(4), 58-72.
  • van Noort, G., Kerkhof, P., & Fennis, B. M. (2007). Online versus conventional shopping- Consumers’ risk perception and regulatory focusCyberpsychology and Behavior, 10(5), 731-733.
  • Kerkhof, P., Vahstal-Lapaix, N. & Calje, J.F. (2005). Store and advertiser reputation effects on consumer trust in an Internet store. In K. Bijlsma & R. Klein Woolthuis (Eds.), Trust under pressure: empirical investigations of trust and trust building in uncertain circumstances (pp. 170-185). Cheltenham, UK: Edward Elgar Publishers.
  • Kerkhof, P., Winder, A. B., & Klandermans, B. (2005). Job insecurity and works council participation. In H. de Witte (Ed.), Job insecurity, union involvement and union activism (pp. 63-80). Aldershot: Ashgate.
  • Kerkhof, P., Fennis, B. M., & van der Meijden, Y. (2004). Consumer-, manufacturer- and ad-related antecedents of ad skepticism. In P. Neijens, C. Hess, B. van den Putte & E. Smit (Eds.), Content and media factors in advertising (pp. 37-50). Amsterdam: Het Spinhuis.
  • Kerkhof, P., Winder, A. B., & Klandermans, P. G. (2003). Instrumental and relational determinants of trust in management among members of works councils. Personnel Review, 32(5), 623-637.

Volledige publicatielijst

Overige academische activiteiten

  • Hoofd afdeling Communicatiewetenschap
  • Lid van Centre for Advanced Media Research Amsterdam (CAMeRA), International Communication Association (ICA), American Netherlands School for Communication Research (NESCoR), Associatie van Sociaal-Psychologische Onderzoekers (ASPO)
  • Reviewer voor Communication, Culture & Critique; Journal of Experimental Social Psychology; Group & Organization Management; European Journal of Social Psychology; Personnel Review; ASPO Jaarboek; Acta Politica; ICA
  • Deelnemer Expert Meeting Overheidscommunicatie (Rijksvoorlichtingsdienst), NWO Commissie MAGW Open Competitie



Google citaties



Geen nevenwerkzaamheden
Laatste wijzigingen Nevenwerkzaamheden: Amsterdam, 10 juli 2015
© Copyright Vrije Universiteit Amsterdam
Zie ook: