Dr. Ivar E. Vermeulen

every weekday except Wednesday

information in Dutch

Brand related marketing communication, electronic word-of-mouth, implicit measurement

Research

My research mostly deals with the question of how organisations, commercial products or brands are perceived by the public. In addition, I study how online reviews and electronic word-of-mouth (on forums or social network sites) affect consumer decisions. In my research I also focus on the development of advances research methods, such as implicit measurement, measurement games, formal logic, social network analysis and automatic Web-based content analysis.

Recent publications

• Kleinnijenhuis, J., Hooff, B.J. van den, Utz, S., Huysman, M.H., & Vermeulen, I.E. (in press). Social Influence in Networks of Practice: An Analysis of Organizational Communication Content. Communication Research [Link to publication] (restricted access)
• Vermeulen, I.E. (in press). The reality of new media environments. In: B. Wissmath (Ed.) When Media Environments Become Real. New York: Peter Lang publishers.
• Utz, S., Tanis, M. & Vermeulen, I.E. (in press). It’s all about being popular: The effects of need for popularity on social network site use. Cyberpsychology, Behavior, and Social Networking.
• Schagen, S. B., Das, E., & Vermeulen, I.E. (in press). Information about cognitive problems contributes to cognitive problems in cancer patients. Psycho-Oncology.
• Roth, C., Klimmt, C., Vermeulen, I.E., & Vorderer, P. (in press) The experience of Interactive Storytelling: Comparing “Fahrenheit” with “Façade”.  Lecture Notes in Computer Science.
• Klimmt, C., Roth, C., Vermeulen, I.E., Vorderer, P. & Roth, F. S. (in press). Forecasting the experience of future entertainment technology: “Interactive Storytelling” and media enjoyment. Games and Culture: A Journal of Interactive Media.
• Kleinnijenhuis, J., Van den Hooff, B., Utz, S., Vermeulen, I.E., & Huysman, M. (2011). Emergent leadership in networks of practice: Network structure and communication content. Communication Research, 38, 587-612.
• Das, E., Vermeulen, I.E., Laagland, T.C., & Postma, A.M. (2010). When you are what you own. Do physically attractive people benefit more from owning sophisticated brands? International Journal of Advertising, 29(5), 795-813.
• Vermeulen, I.E., Roth, C., Vorderer, & P., Klimmt, C. (2010). Measuring User Responses to Interactive Stories: Towards a Standardized Assessment Tool. Lecture Notes in Computer Science, 6432, 38-43
• Vermeulen, I.E.,  Das, E., Duiven, R., Batenburg, A., Beukeboom, C., Hoorn, J. F., and Oegema, D. (2010). Implicit Measurement Games: Using Casual Games to Measure Psychological Responses to Ads. In: R. Terlutter, S. Diehl, and S. Okazaki (Eds.) EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. Wiesbaden: Gabler Verlag, 199-214.
• Kuilman, J.G., Vermeulen, I.E., Li, J.T. (2009) The consequents of organizer ecologies: A logical formalization. Academy of Management Review (in press)
• Vermeulen, I.E., Seegers. D. (2009) Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.
• Vermeulen, I.E., Das, E., & Swager. M. (2008) Strong medicine or bitter pill? The impact of online drug reviews on drug purchase. In F. Costa Pereira, J. Verissimo, & P. Neijens (Eds.), New trends in advertising research, 341-356. Lisbon: Edição Sílabo
• Das, E., Bushman, B., Bezemer, M., Kerkhof, P., and Vermeulen, I.E. (2009). How terrorism news reports increase prejudice against outgroups: A terror management account. Journal of Experimental Social Psychology 45, 453-459.
• Vermeulen, I.E., Seegers. D. (2009) Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.
• Vermeulen, I.E. (2007) Matchmaking in cyberspace: An application of Web-based brand image measurement. In F. Costa Pereira, & J. Verissimo (Eds.), Icoria2007, 229-235. Lisbon: Universidade de Lisboa.
• Koolstra, C. M., Bos, M. J. W., & Vermeulen, I. E. (2006). Through which medium should science information professionals communicate with the public: Television or the Internet? Journal of Science Communication, 5(3), 1-8.
• Bruggeman, J.P., Carnabuci, G., Vermeulen, I.E. (2002) A note on structural holes theory and niche overlap. Social Networks, 24:171-175, 2002.
• Bruggeman, J.P., Vermeulen, I.E. (2002) A logical toolkit for theory (re)construction. Sociological Methodology, 32:183-217.
• Vermeulen, I.E., Bruggeman, J.P. (2001) The logic of organizational markets: Thinking through resource partitioning theory. Computational & Mathematical Organization Theory, 7:87-111.