Dr. F. Schultz

In office: Monday till Thursday

Information in Dutch

Friederike Schultz is Assistant Professor in Organizational Communication and New Media at the Department of Communication Science at VU University Amsterdam. She did her PhD (Dr.) at Free University Berlin, was visiting scholar at the University of Cambridge (UK), the University St. Gallen (Switzerland) and Nottingham University Business School (International Center for CSR, UK), and worked as research assistant and lecturer at Free University Berlin, Nottingham University Business School and Lomonossow University Moscow (faculty of journalism, FRDIP). Her research in the field of Organizational Communication and Social Media focuses on CSR Communication, Crisis Communication and Online communication, Communication and PR theory and history. She has published in major scientific journals (e.g., Journal of Management Studies, Public Relations Review, Corporate Communication: An international journal) and edited books such as the German handbook of Corporate Social Responsibility (VS-Verlag, 2011). Furthermore, she worked several years in the field of Online-Communication, Corporate Communication (Marketing, PR) and for Media Institutions.

Teaching fields

• Organizational Communication
• Internal Communication
• Communication and Behaviour in Organizations
• Bachelor Course
• Master Course

Current lines of research

• Organisational Communication and Public Relations: Corporate and Political Communication, Crisis Communication, Organizational Culture  
• Corporate Social Responsibility and Moral Communication
• Marketing Communication and Advertising
• New Media: Social Web, Online Relations

With the increasing institutionalization of CSR to corporations, corporate communication on CSR is getting more and more important as well. In our connected world, however, NGOs, consumers and other stakeholders are becoming more informed, influential and critical. Despite corporations’ true commitment and efforts to reduce their waste, limit their energy use and carbon footprint, many organizations have been accused of “greenwashing”. This dilemma of how to communicate CSR is the theme of a unique event in the vibrating and historical city of Amsterdam, The Netherlands: The first international CSR Communication Conference. For more information and registration: www.csr-communication-conference.org

Recent Publications

 
Journal articles

• Pattriotta, G., Gond, J.-P., & Schultz, F. (in press). Maintaining Legitimacy: Controversies, Orders of Worth and Public Justifications. Journal of Management Studies. Link to article
• Schultz, F., Kleinnijenhuis, J., Oegema, D., Utz, S., & Atteveldt, W. v. (in press). Strategic Framing in the BP crisis: A semantic network analysis of associative frames, Public Relations Review.
• Schultz, F., Utz, S., & Göritz, A. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. Public Relations Review, 37(1), 20-27. Link to publication
• Schultz, F., & Raupp, J. (2010). On the social construction of crises between governmental and corporate organizations. An inter-organizational and inter-systemic perspective. Public Relations Review, 36(2), 112-119. Link to article
• Schultz, F., & Wehmeier, S. (2010). Institutionalization of corporate social responsibility within corporate communications. Combining institutional, sensemaking and communication perspectives. Corporate Communications: An international Journal, 15(1), 9-29. Link to article

Books and editorships

• Elving, W., Golob, U., Nielsen, A.-E., Podnar, K., Schultz, F., & Thomson, C. (Eds.)(forthcoming in 2012): CSR and Communication: The communication of the ethical position of an organization, Special Issue in Corporate Communications: An international journal.   link
• Castello, I., Morsing, M. & Schultz, F. (forthcoming in 2013): Responsible Business in Social Media: Towards New Forms of Interaction?, Special Issue in Journal of Business Ethics. (PDF)
• Schultz, F. (2011). Moral – Kommunikation – Organisation. Funktionen und Implikationen normativer Konzepte und Theorien des 20. und 21. Jahrhunderts. VS-Verlag: Wiesbaden Link to publisher 
• Jarolimek, S., & Schultz, F. (2011). Handbuch CSR. Kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen. Mit Glossar. Wiesbaden: VS-Verlag (engl.: Handbook CSR). Link to publisher
• Rollka, B., & Schultz, F. (2011). Kommunikationsinstrument Menschenbild. Zur Verwendung von Menschenbildern in gesellschaftlichen Diskursen. Wiesbaden: VS-Verlag (engl.: Images of man as communicative instruments). Link to publisher

Chapters in Books

• Schultz, F. (forthcoming): Corporate Social Responsibility and Corporate Reputation. In Craig Carroll (Ed.): Handbook of Reputation Management, Routledge
• Schultz, F. (in press). Vom Mythos der Authentizität und Identität. Un/möglichkeiten, Semantiken und Funktionen in der organisationalen Kommunikation. In Szyszka, Peter (Ed.): Authentizität und Inszenierung in der Organisationskommunikation, München: Herbert von Harlem Verlag.
• Wehmeier, S., & Schultz, F. (2011). Corporate communication and corporate social responsibility: A storytelling perspective. In O. Ihlen, J. Bartlett & S. May, Handbook of Communication and Corporate Social Responsibility Boston, MA: Wiley-Blackwell Link to publisher
• Schultz, F. & Wehmeier, S. (2011). Medieninnovationskommunikationen in Wissenschaft und Kommunikationsberatung: Zur Konstruktion und Bedeutung von Online Relations. In Wolling, J., Schumann, Christina & Will, Andreas (Eds.): Medieninnovationen. Wie Medienentwicklungen die Kommunikation in der Gesellschaft verändern (pp. 391-408), UVK Munich. Link to publisher
• Schultz, F. (2011). Menschenbilder in der Organisationskommunikation. Funktionen, Legitimationen, Implikationen. In B. Rollka & F. Schultz, Kommunikationsinstrument Menschenbild. Zur Verwendung von Menschenbildern in gesellschaftlichen Diskursen. (pp. 73-118) Wiesbaden: VS Verlag. Link to publisher
• Schultz F. (2011). Moralische und moralisierende Kommunikation im Wandel. Zur Entwicklung von Corporate Social Responsibility. In J. Raupp, S. Jarolimek & F. Schultz, Handbuch CSR. Kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen. Mit Glossar (pp. 19-42). Wiesbaden: VS Verlag. Link to publisher 
• Schultz, F., & Wehmeier, S. (2011). Zwischen Struktur und Akteur: Organisationssoziologische und -theoretische Perspektiven auf Corporate Social Responsibility. In J. Raupp, S. Jarolimek & F. Schultz, Handbuch CSR. Kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen. Mit Glossar (pp. 373-392). Wiesbaden: VS Verlag. Link to publisher 
• Schultz, F., & Wehmeier, S. (2010). Online-Relations. In W. Schweiger & K. Beck, Handbuch Online-Kommunikation (pp. 409-433). Wiesbaden: VS-Verlag. Link to publisher
• Schultz, F., & Wehmeier, S. (2009). The role of Public Relations agencies in the social construction and institutionalization of “Corporate Citizenship”. A narration and storytelling perspective. In A. Rogojinaru & S. Wolstenholme, Current trends in international public relations. Bukarest: Communicare Media.
• Schultz, F., & Wehmeier, S. (2009). Institutionalization of Corporate Social Responsibility within Corporate Communications: Triggers, Strategies and Pitfalls. In E. Invernizzi, T. Muzi Falconi, & S. Romenti, Institutionalising PR and Corporate Communication, Proceedings of the EUPRERA Milan Congress 2008, Vol. 1, Milan: Pearson, 738-764. 

Others

• Kerkhof, P., Schultz, F., & Utz, S. (2011). Protecting a brand using social media: What, where and how to communicate during times of crisis, Communication Director.
• Raupp, J., & Schultz, F. (2009). Begrenzter Einfluss. Pressesprecher, Mai, 44-47.

Selected Conference Papers and Presentations

Here you will find a list of all publications

Other academic activities

• Reviewer for Corporate Communications: An International Journal; Journal of Business Ethics; Journal of Applied Communication
• Member of the Editorial Board: Corporate Communications: An International Journal
• Editor of the Special Issue: CSR and Corporate Communication (Corporate Communications: An International Journal)
• Memberships: International Communication Association (ICA), European Group of Organization Studies (EGOS), International Association for Media and Communication Research (IAMCR); Academy of Management (AOM)