Dr. Allison L. Eden

  • Telephone:+31 20 59 86817
  • Room nr:3e-15
  • E-mail:a.eden@vu.nl
  • Unit:faculteit der sociale wetenschappen ( afdeling communicatiewetenschap )
  • Position:Assistant Professor

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Allison Eden is an Assistant Professor at the Department of Communication Science at VU University Amsterdam. She completed her PhD in Communication with a specialization in Cognitive Science at Michigan State University in 2011. Allison specializes in media entertainment and enjoyment. Her work is interdisciplinary, drawing from communication and media psychology, social psychology, and neuroscience. She published in the areas of media psychology, media entertainment, and individual processing of media.

Curriculum Vitae Dr. Allison L. Eden



  • Entertainment theory
  • Media enjoyment
  • Morality and media
  • Motivation and media


Current research

  • Smart use of smart media and games for the promotion of pro-social mobility behavior (with Christian Burgers and Elly Konijn). This project examines the role of targeted feedback in gamified applications to promote sustainable commuting behavior among consumers with different environmental concerns. Funded by NWO Creative Industries Embedded Research grant CI-14-43. 
  • Normative information and performance in online games, and Rewards versus Points (with Jeana Frost). This project examines the motivational role of normative information and reward structures in social network games.
  • Differentiating enjoyment and appreciation of musical mashups. This project uses the perceived novelty of musical mashups to inform on the relationship between enjoyment and appreciation of entertainment (with Britt Hoeksema and Christian Burgers).     
  • Creature comforts: The role of fatigue in selection and perception of entertainment media (with Tilo Hartmann, Benjamin Johnson, and Leonard Reinecke).
  • Heroes, villains, and anti-heroes/Melfi's choice/50 shades of anti-hero. A series of studies examining viewer perceptions of character morality using popular media figures to differentiate character types and effects (with Ron Tamborini and Serena Daalmans).      
  • Moral sanction and media selection. This project looks at the role of moral licensing and moral sanction in media selection processes (with Sven Joeckel and Leyla Dogruel).


Current teaching

  • Individual processing of media (BA)
  • Media Entertainment (BA)
  • Problems and Benefits of New Media Use (MA)
  • Supervision MA theses

Representative publications

  • Eden, A., Hartmann, T., & Reinecke, L. (in press). Tuning in versus zoning out: The role of ego-depletion in selective exposure to challenging media. In Media and the Good Life: ICA Theme Book (pp. tbd). New York: Peter Lang.
  • Eden, A., Oliver, M. B., Tamborini, R., Limperos, A. & Woolley, J. (2014). Perceptions of moral violations and personality traits among heroes and villains. Mass Communication and Society. Published online June 13, 2014.
    doi: 10.1080/15205436.2014.923462
  • Eden, A., Grizzard, M. N., & Lewis, R. J. (2012). Moral psychology and media theory: Historical and emerging viewpoints. In R. Tamborini (Ed.). Media and the Moral Mind. London: Routledge.

Full publication list Dr. Allison L. Eden


Ancillary activities

No ancillary activities
Last changes Ancillary activities: Amsterdam 30 november 2015
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