• Telephone:+31 20 59 86817
  • Room nr:z-408
  • E-mail:a.eden@vu.nl
  • Unit:faculteit der sociale wetenschappen (afdeling communicatiewetenschap)
  • Position:Universitair Docent

Monday untill Friday

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Allison Eden is an Assistant Professor in Communication Science at the VU University Amsterdam. She completed her PhD in Communication with a specialization in Cognitive Science at Michigan State University in 2011. Her research focuses on understanding media entertainment and enjoyment. She is currently involved in a large project examining the underlying neuroscience involved in character judgments central to media theory. She is also involved in ongoing projects examining the neuroscience of collective engagement in serial drama and the role of moral intuitions in media appraisal.


Research Interests

  • The role of moral judgment in character evaluation, media entertainment and appeal
  • The satisfaction of basic psychological needs through media use
  • Intuitive and implicit reactions to media and new media
  • Testing media theory using social cognitive neuroscience


  • Media Psychology, MA
  • Problems and Benefits of New Media Use, MA
  • Media Entertainment, BA
  • Master’s Thesis, Communication Science

Recent Publications

  • Reinecke, L., Tamborini, R., Grizzard, M., Lewis, R., Eden, A., & Bowman, N. D. (in press). Predicting selective exposure to video games and resultant mood repair using self determination theory. Journal of Communication.
  • Tamborini, R., Eden, A., Bowman, N.D., Grizzard, M., & Lachlan, K. A. (2012). The influence of morality subcultures on the acceptance and appeal of violence.  Journal of Communication,62, 1: 136-157. doi:10.1111/j.1460-2466.2011.01620.x
  • Eden, A., Grizzard, M., & Lewis, R. (2011). Disposition development in drama: The role of moral, immoral, and ambiguously moral characters.  International Journal of Arts and Technology, 4: 33-47. DOI: 10.1504/IJART.2011.037768  link to paper
  • Grizzard, M., Lewis, R., Lee, A., & Eden, A. (2011). Predicting popularity of mass market films using the tenets of disposition theory.  International Journal of Arts and Technology, 4: 48-60. DOI: 10.1504/IJART.2011.037769  link to paper
  • Tamborini, R., Grizzard, M., Bowman, N.D., Reinecke, L., Lewis, R.J., Eden, A. (2011). Media enjoyment as need satisfaction: The contribution of hedonic and non-hedonic needs. Journal of Communication, 61, 6, 1025-1042. doi:10.1111/j.1460-2466.2011.01593.x
  • Tamborini, R., Grizzard, M., Bowman, N.D., Reinecke, L., Lewis, R., & Eden, A. (2010). Defining media enjoyment as the satisfaction of intrinsic needs. Journal of Communication, 60, 4, 758-U402. DOI: 10.1111/j.1460-2466.2010.01513.x
  • Tamborini, R., Weber, R., Eden, A. Bowman, N.D., & Grizzard, M. (2010). Repeated exposure to daytime soap opera and shifts in moral judgment toward social convention.  Journal of Broadcasting and Electronic Media, 54, 4: 621-640. DOI: 10.1080/08838151.2010.51980
  •  Eden, A., Maloney, E. & Bowman, N. D. (2010). Gender attribution in online video games.  Journal of Media Psychology, 3: 114-124. DOI: 10.1027/1864-1105/a000016
  •  Tamborini, R., Bowman, N.D., Eden, A., Grizzard, M., & Organ, A. (2010).  Defining media enjoyment as the satisfaction of intrinsic needs.  Journal of Communication, 60: 758-777.DOI: 10.1111/j.1460-2466.2010.01513.x

Book chapters

  • Eden, A., Grizzard, M., & Lewis, R. (in press). Moral psychology and media theory: Historical and emerging viewpoints. In R. Tamborini (Ed.) Media and the Moral Mind.
  • Ehrlich, H., Weller, J., & Eden, A. (2009). The design of local TV news: If it’s white, it’s right. In H. Ehrlich (Ed.) Hate Crimes and Ethnoviolence: The History, Current Affairs, and Future of Discrimination in America. Westview Press: Boulder, CO. pp. 93-109.



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